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Research papers

Audiposter

As presented at WAM 2003 and 2004, the Audiposter project - the new Italian currency for outdoor - focused on the use of advanced portable GPS-based meters, which probably makes Audiposter the first large-scale survey of its kind being done in the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andrea Mezzasalma
Company: GfK
June 20, 2005
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Citation

Mezzasalma, A. (2005a, June 20). Audiposter. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/audiposter


Research papers

Beyond online advertising

The overall objective of the paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the marketing capacity of their websites. Through actual metrics the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Laurent Florès
Company: MetrixLab
June 20, 2005
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Citation

Florès, L. (2005a, June 20). Beyond online advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-online-advertising


Research papers

Modelling and prospects for audience measurement of outdoor advertising using GPS devices

The paper describes how to integrate audience measurement and site visibility as the main research approaches in outdoor advertising research in a single concept.Details are portrayed on how GPS is used on a large scale in Switzerland for mobility...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Martial Pasquier, Felix Mende
June 20, 2005
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Citation

Pasquier and Mende (2005a, June 20). Modelling and prospects for audience measurement of outdoor advertising using GPS devices. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/modelling-and-prospects-for-audience-measurement-of-outdoor-advertising-using-gps-devices


Research papers

How many of your users are actually unique?

Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems.The authors believe this method may have great practical...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Magdalena Urbaska, Tomasz Fryderyk Urbanski
June 20, 2005
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Citation

Urbaska and Urbanski (2005a, June 20). How many of your users are actually unique?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-many-of-your-users-are-actually-unique-


Research papers

Reducing ad serving discrepancies

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andy Flint
June 20, 2005
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Citation

Flint, A. (2005a, June 20). Reducing ad serving discrepancies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reducing-ad-serving-discrepancies


Research papers

Advanced techniques in panel and server data integration

The purpose of this paper is to define the principles, research methods, and techniques used in the integration of panel centric and server centric audience measurement data.Panel-based audience measurement and site-based page tagging both share the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Richard W. Goosey
Company: Nielsen
June 20, 2005
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Citation

Goosey, R. W. (2005a, June 20). Advanced techniques in panel and server data integration. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advanced-techniques-in-panel-and-server-data-integration


Research papers

Changing the Internet audience measurement standard

This paper describes a completely new way of measuring Internet audience behavior.By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt
June 20, 2005
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Citation

Callius, Lithner and Svanfeldt (2005a, June 20). Changing the Internet audience measurement standard. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-the-internet-audience-measurement-standard


Research papers

Something is moving in OOH audiences

This paper describes the work and development in obtaining audience measurements of bus advertising in Spain during the past two years. The results are based on the actual measurement system for OOH, called Geomex, actually used for all media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Daniel Cuende
Company: Cuende Infometrics
June 20, 2005
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Citation

Cuende, D. (2005a, June 20). Something is moving in OOH audiences. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/something-is-moving-in-ooh-audiences


Research papers

Measurement of OOH audiences

This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems.The authors review adjustments made, within traditional criteria,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli
Company: IBOPE Inteligencia
June 20, 2005
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Citation

Arnaldo, Rawe and Bertoli (2005a, June 20). Measurement of OOH audiences. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measurement-of-ooh-audiences